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How SNL’s Pro-Kamala Stunt Just Backfired Bigly

Trump landed a spot during Sunday Night Football, reaching far more viewers

   DailyWire.com
Republican presidential nominee, former U.S. President Donald Trump, smiles during a Hispanic roundtable at Beauty Society on October 12, 2024 in North Las Vegas, Nevada.
Ethan Miller/Getty Images

Former President Donald Trump aired a minute-long special message on NBC airwaves during the NFL’s coverage of Sunday Night Football, likely reaching far more viewers than Vice President Kamala Harris, who made a last-minute appearance on NBC’s Saturday Night Live, the previous day.

Per the Federal Communications Commission’s Equal Time rule, NBC was not allowed to host Harris in this way while excluding Trump. In fact, as highlighted by The Daily Wire, FCC Commissioner Brendan Carr blasted both NBC and Harris for the “clear and blatant” move to evade rules designed to stop networks from tilting the political scales ahead of an election.

Following the SNL stunt, Trump’s team was allowed time on NBC, per the Equal Time rule. “NBC has told the FCC that VP Harris appeared on Saturday Night Live for one minute and 30 seconds ‘without charge,’ triggering an opportunity for other campaigns to request time,” Alex Weprin reported

In a major backfire, Trump was likely able to reach far more viewers than Harris since his message played toward the end of the NBC broadcast of NASCAR’s Xfinity 500 and the network’s coverage of the Minnesota Vikings-Indianapolis Colts NFL game.

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Sunday Night Football routinely garners more than 20 million viewers. SNL, by contrast, typically gets a fraction of that, with the show’s four-year-high ratings sitting at just 5 million viewers.

“The worst economic numbers in generations were just announced two days ago,” Trump said in his video message, referring to the latest dismal jobs report. “We’re losing jobs. We’re losing everything, including viability. We’re going to end up in a depression based on what’s been happening.”

“We’ve never seen anything like it, at least for the last 40 years,” the former president continued. “We have to straighten out our country, we have to close our borders, we have to lower our taxes, we have to get rid of inflation, and we’re going to do it.”

WATCH:

Related: FCC Commissioner: Kamala’s SNL Appearance A ‘Blatant Effort To Evade’ Equal Time Rule

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The Daily Wire   >  Read   >  How SNL’s Pro-Kamala Stunt Just Backfired Bigly